|
Language: English Deutsch Français 한국어 日本語 |
| Products | Downloads | Support | Community | Company | Purchase |
TechSmith Press Release
|
FOR IMMEDIATE RELEASE
Chad Wandler IBM Technical Salespeople Standardize on TechSmith's Camtasia Studio and SnagIt for Creation of Multimedia Software DemonstrationsIBM to Build Comprehensive Online, On-Demand Library of Videos for Sales Teams to Share with Customers, Business Partners Okemos, Michigan - April 4, 2005 - TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced that IBM's worldwide technical sales teams have standardized on Camtasia Studio and SnagIt for the creation of multimedia presentation content. Thousands of technical salespeople from IBM's software group now have access to Camtasia Studio and SnagIt to create and share multimedia software demonstrations and instructional material with customers and partners. "When we asked our sales and technical teams which tools would be most useful for them, the overwhelming preferences were Camtasia Studio and SnagIt," said John Allessio, leader of the America's Group Technical Sales Team at IBM. "Our people value their ease of use, the professional quality of the output, and their support for nearly every output format imaginable. We're now using TechSmith's tools to create an online, on-demand library of multimedia content that our entire team can leverage as a powerful sales resource. The content allows us to communicate visually in unparalleled detail to show off our products benefits and deliver even better service." With Camtasia Studio's real-time recording technology, IBM technicians can quickly create software demonstrations, complete with narration, of the features and functionality in any IBM or partner software application. Users can apply edits and annotations, and publish the videos online as a Macromedia Flash (SWF) or streaming video, or save them to CDs and DVDs for off-line viewing. SnagIt, the world's most popular screen capture utility, enables IBM salespeople to take screenshots of exactly what they see on their computer screens to communicate ideas faster, explain concepts clearly, and archive electronic information with point-and-click convenience. SnagIt gives users hundreds of editing options and special effects to enhance the images for greater impact. "It's an honor to have Camtasia Studio and SnagIt selected as IBM's tools of choice," said Jim Hidlay, director of sales and business development at TechSmith. "Organizations of all sizes are turning to TechSmith's solutions to communicate with customers, partners and employees regardless of location to gain competitive advantages. Being able to watch and hear exactly how to use any application right from the desktop means pre- and post-sales support and helpdesk service are always available." Camtasia Studio is also used to create multimedia educational videos for IBM's annual Software University conference. This year, IBM created over 400 videos of its software products that were accessible to over 10,000 attendees. Camtasia Studio is the only integrated screen-recording software that produces highly compressed, high-fidelity Macromedia Flash and streaming media files. This guarantees businesses the appropriate delivery format for the appropriate content, ensuring the best results regardless of a consumer's media player or browser. About TechSmith Corporation TechSmith, Camtasia, SnagIt, Rich Recording Technology (RRT), Morae, EnSharpen, Dubit, and Camtasia Studio are trademarks of TechSmith Corporation. All other trademarks and registered trademarks used in this document are the property of their respective companies. |
Explore TechSmithCompany Home About TechSmith Management Team Career Opportunities Partner Resources |
2,574 Users Online