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FOR IMMEDIATE RELEASE
Media Contacts:
Jennifer Middlin
TechSmith Corporation
Voice: +1 (517) 381-2697
E-mail: j.middlin@techsmith.com

Chad Wandler
Split Rock Communications for TechSmith
Voice: +1 703 548-3630
E-mail: chad@splitrockpr.com

TechSmith Introduces Camtasia Studio™ with Groundbreaking Advances in Macromedia Flash™ Output.

New Product Records On-Screen Activity to Improve Training, Documentation, and Tech Support. Speed and Ease of Creating Macromedia Flash Videos for Universal Viewing Are Unmatched.

OKEMOS, Michigan - October 28, 2002 - TechSmith Corp., the leading provider of screen capture technology for more than a decade, today announces Camtasia Studio, comprehensive software used to create high-quality videos of any PC desktop activity. Any content developer or Web master can now turn these screen recordings into Macromedia Flash presentations or industry-standard video files in minutes without any programming expertise.

Camtasia Studio is an ideal communication tool for multimedia professionals, call centers and helpdesks, distance and online learning, and computer-based training. Camtasia Studio enables users to record the activity on a Windows desktop, add narration, insert call-outs or annotations, and add other production effects, all with point-and-click simplicity. These capabilities make Camtasia Studio a highly effective means for demonstrating solutions to software problems, creating employee or customer training materials, teaching complex coursework, and explaining subtle concepts visually for maximum clarity.

"Macromedia Flash MX enables developers to deliver video content as part of their rich content and applications," said Carol Linburn, senior product marketing manager, Macromedia. "Camtasia Studio makes the production of online software demos and training videos accessible to anyone through Macromedia Flash Player. We have used TechSmith products for internal tech support and training applications, and its simplicity and file size are definitely impressive."

Camtasia Studio's simplified way of creating Macromedia Flash output of on-screen activity makes it a truly universal solution, generating bandwidth-efficient files that can be viewed on any Web browser. Depending on the content, Camtasia Studio videos that are produced as Macromedia Flash files can be up to 50% smaller than those created by other recorders or authoring tools. This file compression is most efficient in videos of on-screen activity.

"Videos created with Camtasia Studio in just a few minutes can dramatically increase the efficiency and productivity of call centers, help demonstrate and sell software, teach students half way around the world as if their teacher was right there with them, and increase the effectiveness and consistency of corporate training," said William Hamilton, president of TechSmith. "Camtasia Studio unlocks the power of desktop recording."

Camtasia Studio helps companies take advantage of the growing movement toward self service on the Internet. Because of the nearly limitless playback options, videos produced with Camtasia Studio can enhance traditionally static online communication mediums, such as frequently asked questions (FAQ) documents, and they can be embedded in automated e-mail replies to customer inquiries. They can even be included in online chat sessions between end users and customer service reps.

System Requirements and Availability
Camtasia Studio supports Microsoft Windows XP, Windows ME, Windows 2000, Windows NT, and Windows 98. Camtasia Studio is available immediately with a suggested retail price of $349.00. The software can be purchased at http://www.techsmith.com.

About Camtasia Studio
Unlike other desktop recording software, Camtasia Studio integrates all functions necessary to create useful and professional videos, including recording, producing, editing, playing and archiving. The components of Camtasia Studio are Recorder, Producer, Effects, MenuMaker, and Player.

Camtasia Recorder records videos in real time for explicit recordings of cursor movements or any on-screen activity. The portion of the screen that is being recorded can be defined to suit a user's needs. Voice narration and text annotations can be done during the recording.

Camtasia Producer edits a video and provides production capabilities such as transition effects, audio editing, and storyboard layouts. A second audio track can be added for additional voice-overs or instructions. All popular multimedia formats are supported, including Macromedia Flash.

Camtasia Effects enables the addition of elements to a video with frame-by-frame precision. These include elements such as call-outs, text boxes, images, and free-hand drawings.

Camtasia MenuMaker creates a CD-ROM interface to allow users to index Camtasia Studio videos, Power Point files, Word documents, and more. This simplifies the creation of CD-ROMs, and supports logical and visible archiving processes.

Camtasia Player is a compact video player that requires only 320 KB of hard-drive storage space. It allows playback of Camtasia Studio videos.

About TechSmith Corporation
TechSmith Corporation is located in Okemos, Michigan. TechSmith provides a range of practical tools to capture and manipulate images, voice and video from Windows desktops. The company's flagship software packages, SnagIt and Camtasia Studio, enable customers to create content for Internet broadcasts, Web sites and business presentations. For additional information, visit www.techsmith.com.

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